Hyundai Motor Company has introduced IONIQ, its eco-friendly electric vehicle (EV) brand that focuses on implementing freedom of movement and predicts future mobility and lifestyle changes. The brand’s name is a combination of ‘Ion,’ which generates energy with electric power, and ‘Unique,’ which represents Hyundai’s originality. The IONIQ brand has come a long way, having started in 2016 with the introduction of the IONIQ model lineup consisting of only three eco-friendly powertrains: hybrid, plug-in hybrid, and electric vehicle. In 2020, IONIQ was reborn as an EV-dedicated brand, leading an eco-friendly lifestyle with innovation that will expand the diversity of life and redefine eco-friendly mobility.
The automaker has included various forms of mobility in its product lineup, which will be introduced one after another by 2024, including the crossover IONIQ 5, the mid-size sedan IONIQ 6, and the large SUV IONIQ 7 currently under development. The ultimate goal of the IONIQ brand is to create the ultimate mobility design that harmonizes with our daily lives regardless of era or generation. The design pursued by IONIQ can be confirmed through the concept model that can predict the future of the brand. The EV Concept 45, unveiled in 2019, is a model that hints at the identity of the IONIQ 5, a tribute to Hyundai’s first unique model, the Pony, and a futuristic retro design.
The Prophecy (2020) and Seven (2021), which were showcased after Concept 45, have distinct design features. The large electric SUV Concept Seven suggests the future direction of SUVs in the future electric vehicle era by expressing the aerodynamic design and the strong image of an SUV with pure formative beauty. Both concept cars also have a parametric pixel design, which was used to complete the sedan’s agility and the SUV’s bold-looking impression. The interior space of the mobility space to be introduced by the IONIQ brand aims to be a living space that supports various activities.
In conclusion, the IONIQ brand is more than just a car brand; it is an eco-friendly mobility brand that promotes a lifestyle of freedom and mobility while providing futuristic designs and features. The brand has come a long way since its inception and is a testament to Hyundai’s commitment to eco-friendly mobility. With more products to be introduced in the future, the IONIQ brand is set to create a new standard for the future of mobility.
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